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Marketing Strategy

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Online Presence

Develop a professional website showcasing services, case studies, and client testimonials Utilize social media platforms (LinkedIn, Instagram, etc.) to share insights, articles and success stories

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Content Marketing

Publish white papers, blogs, and research reports on industry trends and best practices Create video content and webinars to educate potential clients about the benefits of AI and process optimization

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Industry Conference and Events

Participate in and sponsor industry conferences, seminars, and workshops Network with key stakeholders and present case studies and success stories

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Partnerships

Leverage the existing networks of the insurance company and consulting firm Establish partnerships with artificial intelligence (AI) & digital technology providers and academic institutions for joint ventures and research

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Direct Sales

Develop a dedicated sales team to reach out to potential clients. Use a consultative selling approach to understand client needs and proposed tailored solutions.

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